The storytelling process starts with pre-event marketing around a storyline. The start of the story encourages greater attendance and sales. The main part of the story encourages greater engagement with the event message, with the story continuing post-event. Using stories that engage people emotionally and connect them to the messages an event wants to portray can be created by event producers.
The marketing and communications incubator for Event Tech Start Ups. Offering advice on marketing proposition and strategy, and promoting event technology, globally. Linking start-ups with promotional and distribution opportunities and creating visib.... See full bio